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F1 - NEW SPONSORSHIPS - New F1 Season 2019 - ROKiT Enters Formula One as Title Partner of Williams Racing

Publicado por NAANII GLOBAL and F1 Team Journalists en Motorsport 2019 - F1 - FormulaE - Daytona24h race - LeMans 24 h · 11/2/2019 17:06:56
Tags: F1;Season2019;News;Innovation;Tech;Motorsport;NewSponsors;Williams;RobertKubica;


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NEW SPONSORSHIPS  - New F1 Season 2019 -  news in the Team - welcome back Robert Kubica!-  'ROKiT' enters Formula One as NEW Title Partner of Williams Racing


Williams Racing has announced a new multi-year agreement today with ROKiT, a global telecommunications company, in which ROKiT becomes the team’s new title partner. The partnership was revealed during a special event held at Williams Racing HQ ahead of the 2019 season and signals an exciting new era for the team.

ROKiT is a new telco brand challenging the status quo, offering premium smartphone technology, performance and design at an affordable price and installing innovative Wi-Fi networks to make the world a better place. ROKiT is working internationally to develop smart cities and is currently rolling out public Wi-Fi across 27 of India’s largest cities, with a vision to create smart cities in 10 other countries in the next 3 years. ROKiT’s innovative mesh Wi-Fi network provides communities with better, faster and more cost-effective connections.

There is also a range of handsets that make up the ROKiT portfolio, with one of the key innovations - glasses-free 3D - enabling people to experience the ever-growing library of 3D content on the ROKFLiX 3D app. Unlike other technology brands, ROKiT goes further than standard talk, text and entertainment bundles. Its unique lifestyle package, called ROK Life Services, includes vehicle breakdown, recovery and Home Start, plus lost or broken key cover and worldwide Personal Accident insurance, as well as telemedicine. ROKiT is scheduled to launch in both the US and the UK in March 2019.

ROKiT is the brainchild of philanthropist and business innovator, John Paul DeJoria (Patron Tequila, Paul Mitchell) and British entrepreneur Jonathan Kendrick, whose personal passion for innovation, engineering and motorsport made him the ultimate driving force behind ROKiT and the sponsorship of the iconic British racing team. Kendrick’s close affiliation with Formula One and Williams started, aged 17, with Goodyear Racing in Wolverhampton, before securing the European rights of the then unknown Yokohama Tyres, ahead of moving into audio-visual innovation for mobile phones. As part of the Williams trackside team, Kendrick proudly engineered the tyres of Alan Jones’ race car at the 1978 Argentine Grand Prix in Buenos Aires.

Claire Williams, Deputy Team Principal, ROKiT Williams Racing, added: “We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond. We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.

ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.”

Commenting, Jonathan Kendrick, Chairman of ROK Brands said: “With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways. Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula One even more accessible for all. Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”

In addition to exclusive naming rights, the major Title Partnership will see ROKiT branding adorn the new Williams Mercedes FW42 race car. ROKiT will also feature prominently on the race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit. The ROKiT WILLIAMS RACING-branded FW42 car will make its race debut on March 17th in Melbourne, Australia, kicking off the 2019 Formula One season.

Off track, consumers will have a unique opportunity to connect with ROKiT WILLIAMS RACING through compelling race lifestyle content and interactive activations surrounding key races.

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About ROKiT
ROKiT is a telecommunications business that offers consumers state of the art mobile handsets and wireless connectivity at an unbeatable price. ROKiT has been founded by business innovator John-Paul DeJoria (John Paul Mitchell Systems, Patron Tequila, John Paul Pet) and Jonathan Kendrick (British entrepreneur). ROKiT’s core innovation is the brand’s unique combination of device and service offerings brought to market at aggressive, attention-getting price points. Additional information can be found at rokitphones.com

About Williams Grand Prix Holdings PLC
Williams Grand Prix Holdings PLC is the holding company of the Williams group of companies which includes Williams Grand Prix Engineering Limited. The Group employs close to 800 people, and generates its revenues from its long-standing Formula One business and its more recently developed Advanced Engineering operation. The Group's aim is to be a championship-winning Formula One team and a world-class engineering and technology business generating consistent and satisfactory returns for its shareholders.

Fotos: Copyright Williams, all rights reserved




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