NEW SPONSORSHIPS -
Williams Racing has announced a new multi-
ROKiT is a new telco brand challenging the status quo, offering premium smartphone technology, performance and design at an affordable price and installing innovative Wi-
There is also a range of handsets that make up the ROKiT portfolio, with one of the key innovations -
ROKiT is the brainchild of philanthropist and business innovator, John Paul DeJoria (Patron Tequila, Paul Mitchell) and British entrepreneur Jonathan Kendrick, whose personal passion for innovation, engineering and motorsport made him the ultimate driving force behind ROKiT and the sponsorship of the iconic British racing team. Kendrick’s close affiliation with Formula One and Williams started, aged 17, with Goodyear Racing in Wolverhampton, before securing the European rights of the then unknown Yokohama Tyres, ahead of moving into audio-
Claire Williams, Deputy Team Principal, ROKiT Williams Racing, added: “We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond. We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.
ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.”
Commenting, Jonathan Kendrick, Chairman of ROK Brands said: “With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways. Through our glasses-
In addition to exclusive naming rights, the major Title Partnership will see ROKiT branding adorn the new Williams Mercedes FW42 race car. ROKiT will also feature prominently on the race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit. The ROKiT WILLIAMS RACING-
Off track, consumers will have a unique opportunity to connect with ROKiT WILLIAMS RACING through compelling race lifestyle content and interactive activations surrounding key races.
ROKiT is a telecommunications business that offers consumers state of the art mobile handsets and wireless connectivity at an unbeatable price. ROKiT has been founded by business innovator John-
About Williams Grand Prix Holdings PLC
Williams Grand Prix Holdings PLC is the holding company of the Williams group of companies which includes Williams Grand Prix Engineering Limited. The Group employs close to 800 people, and generates its revenues from its long-
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