St Andrews, Scotland:
'THE OPEN' and 'MANCHESTER CITY' link up to drive NEW FAN ENGAGEMENT CONTENT
The Open has teamed up with Manchester City Football Club ahead of the 146th staging of the Championship at Royal Birkdale this July.
The agreement will see The Open and the Club deliver exclusive content to both golf and football fans in the build-
To mark the occasion, Spanish golfer and major champion, José Maria Olazábal, visited City Football Academy where he was met by former player and club legend Paul Dickov and Manchester City Women and England Lionesses captain, Steph Houghton.
He was then given a guided tour of the state-
The pair posed with the famous Claret Jug trophy before delving behind-
To complete the visit, Olazábal demonstrated his prowess on a golf simulator, alongside Pep who is an avid golf fan.
Olazábal said, “The Open is huge, especially for us. Obviously it is huge for the world of golf but for us Europeans it is the only major played on this side of the Atlantic so for us it is everything. It has a lot of history behind it and the rotation of the courses make it special but what makes it really special is the knowledge of the crowds as they are always fantastic.”
Olazábal also entertained fans at the Etihad Stadium before the Liverpool game and at half-
The partnership will also provide fans the chance to get up close to the Claret Jug as it visits the Manchester City store and Hospitality Golf Day.
Speaking at the official launch, Johnnie Cole-
Chief Operating Officer for Manchester City, Omar Berrada said, “The Open is a cherished sporting institution, steeped in history, with an ever-
Fotos: 'The Open', R&A communications, all rights reserved.