Sahara Force India signs partnership agreement with BWT
Sahara Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No. 1 water technology specialists, BWT.
The VJM10 will race in pink, magenta and silver to mark the beginning of a long-
The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products, such as the BWT Magnesium Mineralizer. BWT’s presence is also reinforced with the BWT pink helmets of Sergio Perez and Esteban Ocon to complement the unique BWT pink car.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history. It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
BWT CEO Andreas Weißenbacher, on BWT’s decision to sponsor a Formula 1 team, says: “The collaboration with Sahara Force India is an important part of our brand-
The Best Water Technology Group (BWT) is Europe‘s leading water technology company. BWT’s 3,300 employees aim to supply private, industrial, business, hotel and public sector customers with innovative, economical and ecological technologies that guarantee maximum safety, hygiene and health in the daily use of water – the precious elixir of life. BWT provides state-
About Sahara Force India Formula One Team
Over the last ten years Sahara Force India has risen to become one of the sport’s most prominent success stories. Year-